Monday, February 8, 2010

Marketing Is Really Just This Simple

I came across this on Hail Mary Jane 3 minutes ago and, needless to say, it caught my attention. If you live in a big city or a suburb of one, you know American Apparel and what they are about: risque ads for overpriced neon clothing. That's all good, though. For a lot of people it works, but neon spandex isn't really my thing.

Nice asses, however, are.

Some savant in American Apparel's marketing team has figured out a way to generate customer excitement over the brand, as well as keep people like me (see "men") interested in the store. I give you the American Apparel "Best Bottom Competition".

Capitalism can suck a lot of times, but things like this make up for it.